In the heart of Mexico, Adrián López Velarde and Marte Cázarez embarked on a revolutionary journey to combat the environmental toll of traditional leather. Picture this: a dusty workshop filled with the vibrant green hue of cactus, where two visionaries dared to dream of a world where fashion wasn't just about style but also about sustainability.
Their brainchild, Desserto®, emerged from two years of relentless research and development, culminating in a groundbreaking vegan bio-material showcased in the fashion capital of Milan in October 2019. But this was more than just an alternative to animal leather; it was a rebellion against environmental degradation. Imagine the excitement as they unveiled their creation, a cactus-based marvel that not only rivalled traditional leather but surpassed it in sustainability, performance, and aesthetics.
The genesis of Adrián and Marte's idea stemmed from their collective experience in the furniture, automotive, and fashion industries. Amidst the glitz and glamour, they couldn't ignore the harsh reality of environmental pollution. The decision to confront this issue head-on led them to take a leap of faith. They left their conventional jobs, paving the way for Adriano Di Marti, a company with a singular focus – developing a diverse range of cactus-based materials.
This wasn't just a business venture; it was a mission. A mission to redefine the leather goods market, to push the boundaries of innovation, and to provide high-quality materials crafted from sustainable alternatives. As they set out on this journey, their vision extended beyond the confines of their workshop. It embraced inclusion, inspiring students, entrepreneurs, and companies to join the movement towards sustainability. The change they sought required the collective participation of all, a shared commitment to a future where fashion wasn't just a statement but a responsible choice.
In a world filled with leather, Adrián López Velarde and Marte Cázarez dared to imagine a world adorned with Desserto®, a testament to the power of innovation, sustainability, and the unwavering belief that change begins with us all.
As material developers, we acknowledge our responsibility to limit our environmental impact. We design products that acknowledge the challenges, sensibilize people, and actively try to reduce our footprint on the world. Sustainability isn’t a choice; it’s an imperative more than ever.
We celebrate imagination and wild ideas, like a material made from cactus! but we know that for these dreams to come true, we have to navigate together the seas of reality, engaging with the everyday needs and desires of the people we serve.
Discover more about the beginnings of Adriano Di Marti Company in the video below.
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