DESSERTO AGAVE®
Innovative alternative to leather that reduces the production waste of party-goers' favorite spirit — Limited edition
Tequila production has contributed to the agricultural and industrial development in Mexico, especially in the State of Jalisco. This innovation expands the economic benefits of the region and the people involved in the tequila value chain by creating conditions for economic development to thrive in harmony with the environment and society.Through this project, the agave- tequila production chain has the opportunity to join the fashion industry in a sustainable and responsible way through a plant-based alternative to leather which features the by-product of the tequila industry.
from the tequila industry
Sustainability is the main objective of the Mexican company Adriano Di Marti, the developer of the cactus- based biomaterials as an alternative to leather Desserto (for the fashion industry) and Deserttex (for the automotive industry). Developing ambitious strategies and plans to remain as a leader in the biomaterials industry has lead to a new limited edition Desserto variant made out of Agave to be launched this summer 2023.
Tequila joins fashion
Tequila production has contributed to the agricultural and industrial development in Mexico, especially in the State of Jalisco. This innovation expands the economic benefits of the region and the people involved in the tequila value chain by creating conditions for economic development to thrive in harmony with the environment and society.Through this project, the agave- tequila production chain has the opportunity to join the fashion industry in a sustainable and responsible way.
‘a gift from Mexico to the world’
For the tequila industry it is clear that to maintain and protect the Appellation of Origin it is fundamental to preserve a healthy and clean environment. In this regard, the agave-tequila production chain’s interest are perfectly aligned with Adriano Di Marti’s commitment to preserve natural resources for future generations.
Adriano Di Marti company has been committed from its conception to an ambitious objective to become a low carbon solution provider in the biomaterials industry. In this process, the tequila industry can play an important role. Being the most representative product of the country and ‘a gift from Mexico to the world’, tequila must become a gift produced with care regarding the holistic sustainability principles.
The time that the Agave plant spends in the field goes from 6 to 7 years. Then, the agave is turned into tequila. The fiber instead of being wasted its given the chance to be up-cycled for making the limited edition Desserto Agave biomaterials as an alternative to leather.
performance, sustainability and innovation
By using Desserto® materials, you have made the valuable decision to differentiate your products and company as leaders in performance, sustainability and innovation. The recognition Desserto® materials brings to your products will show the consumer that your products are high quality and contain state-of-the-art sustainable materials.
Desserto® brand is a symbol of high performance protection and it is an asset to any product that has been approved to incorporate the material. Desserto® is a highly sustainable plant based material as an alternative to leather made from cactus, often distinguished by its great softness at touch while offering a great performance for a wide variety of applications and complying with the most rigorous quality and environmental standards.
The fundamental engineering principle is to offer cruelty free, sustainable alternatives, without any toxic chemicals, phthalates or PVC. Please keep in mind that there is a wide variety of Desserto® materials. These vary in the amount or kinds of protection and sustainability assets that they provide. To ensure that you are representing your products made with Desserto® materials correctly to customers, it is best to work with us directly with regard to text/branding, etc.
Thanks to its strong molecular bonding in which cactus plays an important role, Desserto® offers high resistance to abrasion, rubbing, tearing, tensile and a great durability, this organic, sustainable material is a great alternative to animal leather and other synthetic materials that are not environmentally friendly.
Although animal leather is very resistant it is permeable and can even rot or crack if not dried quickly after it gets wet. Desserto® has competitive features handling humidity and liquids very well and it’s fully customizable.